I Just came across a pretty nice website outlining the elements of a responsible press office. For the basics on how to construct a press release or media advisory, check out the International Information Programs site from the U.S. Dept. of State. There is also some very helpful info on the before, during and after of crisis communications, setting up a press conference, event planning, ethics and more. Sure, your business may not be the State Department, but isn’t it interesting to see how the other half lives?
What's All the Hoopla? 