jenglassesA native of Austin, TX, I am a communications professional with twenty years of experience in media relations, professional writing, partnership marketing, promotions, events, publicity and Web 2.0/digital media strategy. I have applied my expertise in a variety of professional environments, including small start-ups, non-profits, arts organizations and a Fortune 500 company, among others.

I launched Hoopla Media & Communications in March 2002 with my partner, Fritz Robenalt. Prior to that, as President of Jennifer Hill Public Relations, I landed and serviced over 35 accounts in a two-year period. In 2001, JHPR was acquired by GCI Read-Poland, Texas’ oldest public relations firm, where I served as Director of Consumer Marketing and Public Relations.

My primary professional focus has been creating and implementing dynamic communications plans. My flagship client from 1997-2001 was the Texas Book Festival, an annual event founded and chaired by First Lady Laura Bush in 1996. I have secured media coverage for my clients in nationally acclaimed media outlets, including television programs The Oprah Winfrey Show, The Dallas Morning News, The Hollywood Reporter, Glamour, Good Morning America, Cosmo Girl, CNN, The Boston Globe, The New York Times, Newsweek, The San Antonio Express-News and The Wall Street Journal. I have written for my industry’s leading publication, PR Week, and my career successes have been published in the Austin Business Journal, The Austin-American Statesman and The Austin Chronicle. I earned my Bachelor of Fine Arts degree in Writing and minors in Mass Communications and Philosophy from Emerson College in Boston, MA.

Core Values:
• Empowering and Educating Clients
• Demystifying Communications Processes
• Authentic Communications with All Audiences
• Results-Oriented and Success-Driven
• Creativity and Innovation in Developing and Executing Strategies
• Personal Attention from Senior Level Communications Pro
• Creating Ongoing Opportunities for Clients and Partners

2 responses to “About

  1. Ghada Michel

    well Done! Enjoyed your blog.

  2. hooplamedia

    Thank you!

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