When I was growing up my Dad had a big sign on his bathroom mirror that said “Wake Up! Wake Up! Wake Up!” I get it now.

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Meet my neighbor Mark. http://marksmoot.com

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I’m convinced. No more talking on the phone while driving– ever. It can wait. Never texted. That is horrible. http://ping.fm/tMzuY

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Welcome to Petey Silveira! Glad to have you as a new Robin Hill Media client. http://ping.fm/qKidm

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Build Your Media Empire for (Almost) Nothing and in Six Easy Steps

Have you ever read a job description for a staff writer for a newspaper, a radio producer, a graphic designer? Are there even job descriptions for “media personality” and “pundit?” So what if you actually have a dream to get out there and position yourself as an expert in your field, or maybe you just have a whole lot to say in general and jus to create a media outlet that’s totally new? Well guess what? You can start you own media empire (sort of) in just six easy steps:

1) Get a great headshot– or a few. Do formal, casual, indoors and outdoors. Stick with what’s consistent with your brand. Cost: Free (if you have a friend) – $500 (pro)

2) Start a blog on WordPress, Blogger, Typepad, etc. Cost: Free

3) Start an internet radio show on Blogtalkradio.com, Talkshoe.com or some other internet radio platform. All you need is a phone and a computer– no fancy equipment necessary: Free

4) Start a video blog and post your videos on video sharing sites like YouTube, Vimeo, Blip.tv, Viddler, DailyMotion (and your own blog of course): Free for posting (can upgrade to premium memberships); around $149 for a Flip Ultra camera (2 hours of memory, no tapes).

5) Set up your social media accounts (Twitter, Linkedin, Facebook) to interact with your audience: Free

6) Go to Logomaker.com and create a professional looking logo for your media organization: $49 (you can even order marketing collateral for pretty reasonable costs) But when you make it big, hire a real designer to help you upgrade your look.

Yes, I know this all sounds very easy and it sort of is. But I would recommend spending the vast majority of your time honing your messages, getting clear about your goals, and really becoming the sort of media organization you’d like to read, hear and see yourself.

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What Does an Hour Using Social Media Tools Look Like?

More and more I encounter people who are, to put it bluntly, freaking out about which social networking tools they absolutely MUST be using right now. They’re fearful that they’ve missed the bus on all of this stuff and they hoping beyond hope that it’s not too late to “join the conversation.” You know what I say to that? Chill out. Here are some social media beginner’s tips that will cost you only one hour per week:

1) Just pick one thing… whether it’s Twitter, Linkedin or Facebook and commit to posting some sort of status update about twice a week to start off.  10 minutes

2) Bookmark good social media sites like Mashable.com and peruse it about once a week. 15 minutes

3) Learn a new feature on one of the social networking sites that you might not be familiar with like setting up a YouTube Channel or posting a new widget on your blog. You don’t have to learn everything all at once. 15 minutes

4) On your blog post a link and an introductory paragraph to a news article that is relevant to your personal interests or business. Send an e-mail to the journalist to give her a heads up. 10 minutes

5) Read someone else’s stuff. Whether it is looking through fan pages and groups on Facebook or commenting on a blog, remember– it’s about being part of a community. 10 minutes

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The Rise of the Book Sherpa

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My life as a publicist has evolved over the years often being guided and shaped by the unique needs of my clients. For the last year, I’ve had the great fortune to work with a variety of authors and teachers steeped in the new consciousness arena. They are thoughtful, creative, generous people who I am privileged to know and support.

My career has had a strong literary component beginning with earning my bachelor of fine arts degree in Writing, Literature and Publishing from Emerson College in Boston, MA. I was a story analyst for film companies in Los Angeles, a freelance writer in Austin and always a publicist in some way or another. The thread throughout has been a deep passion for storytelling. Later I was a founding member of Texas Writers Month and was the PR Director for the Texas Book Festival founded and chaired by First Lady Laura Bush.

So when my clients started asking me to help with shaping their book ideas and editing book proposals I found myself being drawn into a new area of business that has quickly become a passion. But what would I call myself? An editor? A ghostwriter? A writing consultant? Nope. My forte is helping authors get to the top of their personal literary summits– helping writers with books that have been climbing for months, sometimes years. Like a sherpa, I come in when you have a concept, ideas, notes and the willingness to do some focused work for two days. So what am I? I am your Book Sherpa. Here’s what you can expect:

– Two days focused on discussing your book idea, reviewing your pages and notes and developing a book outline

– I will interview you based on this outline and your responses will be inputed into dictation software which will become the basis of your first draft

– We will work together to complete a book proposal ready for agents and/or publishers

So, do you have a book in you just waiting to come out? Are you a teacher, an expert, or do you have an extraordinary story to share? Let me help. I’ll be your personal guide to climbing that creative mountain path. Give me two days, and you’ll walk away with the beginning of a new chapter, and the perfect view!

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