Not Just a Press Release

I’m a big advocate for sending out additional media with press releases including images, a video, some audio, or whatever else you have on hand to pump up the content and interest. If you are an individual or CEO trying to boost your personal brand, it’s important to make sure that you have some decent video on hand for producers so they can get a sense of how you might appear on camera. Check out for very affordable video production by a former CNN videographer with two Emmys under her belt. Oh, and make sure your headshots aren’t from 1991.


Filed under marketing communications, media, media relations, PR for Non-Profits, PR for Small Biz, PR Resources, Press Releases, Public Relations, publicity

2 responses to “Not Just a Press Release

  1. Jane

    Good post … we all need to get more comfortable with video these days.

  2. Thanks for the recommendation! However, the proper link is

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