Daily Archives: December 1, 2008

Pay Per Media Hit or Not?

The answer is a big fat “no.” Whenever I get approached by someone who would like to hire me and propose that I be paid based on what “hits” I get for them during my outreach, I kindly walk way. Why? Because most really savvy clients understand that achieving results is based on forging relationships, developing strategies and discovering a variety of paths to creating awareness above and beyond a mention in the local daily paper. And most people know that getting media hits is considered earned media, not paid media. For as much as someone can put into pitching a client, there are never any guarantees. So it simply would be not be a fair proposition to expect a professional to engage in work with no guarantee that they will ever get paid. It may work for realtors or personal injury lawyers, but not for publicists.

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Filed under PR for Small Biz, Public Relations, publicity