Build Your Media Empire for (Almost) Nothing and in Six Easy Steps

Have you ever read a job description for a staff writer for a newspaper, a radio producer, a graphic designer? Are there even job descriptions for “media personality” and “pundit?” So what if you actually have a dream to get out there and position yourself as an expert in your field, or maybe you just [...]

The Rise of the Book Sherpa

 
 
 
 
 
 
 
 
 
 
My life as a publicist has evolved over the years often being guided and shaped by the unique needs of my clients. For the last year, I’ve had the great fortune to work with a variety of authors and teachers steeped in the new consciousness arena. They are thoughtful, creative, generous people who I am [...]

Twenty Years in PR

This month marks the 20th anniversary in my my PR career. Twenty. I’ll be posting some lessons, highlights (and lowlights) of a career spanning Boston, Los Angeles and Austin, TX. For now, here is a video featuring Edward Bernays. He was already in his 90s when I met him for the first time in his opulent [...]

Top Five Vendors Your Publicist Wants You To Use First

Everyone is always asking me what vendors publicists want their clients to start using before launching a PR program . I believe sharing a list like this is one part helpful info, and one part insight on strategy. I’m also admitting here that PR people do not have the market cornered on all activities related to the [...]

Social Media and Ladies and some Lunch

Last week, my colleague Nettie Hartsock and I presented a great luncheon talk called “Get Your Blog On” to some wonderful women who signed up for the event coordinated by Girlstart– a non-profit dedicated to empowering girls in math, science and technology. Full disclosure: Girlstart has been a client of mine on and off over the [...]

How SEO-xy is Your Press Release?

I recently heard about this cool little website, www.pressreleasegrader.com. According to them:
HubSpot’s Press Release Grader evaluates your press release and provides a marketing effectiveness score. This score is based upon basic factors from public relations experts including the language and content of the release, plus advanced factors from Internet marketing experts such as links and [...]

Hit Me With Your Best Shot: When Media “Hits” are Hard to Come By

So what happens when you’ve sent out press releases, pitch e-mails and done your “call downs” aka follow-up calls with media and still all you hear is the sound of chriping crickets? It happens all the time. And, no, there is no possible way to have deep, meaningful relationships with every single journalist on your [...]

My Family

Create your own family sticker graphic at pYzam.com

Imag(in)e This: Pumping Up Press Releases

No, I am not a huge fan of the press release as the “be all and end all” of how to get coverage for your business. Back in the day, press releases were used for real news. Stop-the-presses sort of news. It has evolved into a tool that PR and non-PR folks use and abuse [...]

Who’s Worse: Interviewer or Interviewee?

I found one of my very favorite interview train wrecks on YouTube… part 6 of an historic interview by Larry King with Marlon Brando. As someone intensely interested in media, this one takes the cake as far as figuring out who is worse: the interviewer or the interviewee. What do you think?
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