Not Just a Press Release

I’m a big advocate for sending out additional media with press releases including images, a video, some audio, or whatever else you have on hand to pump up the content and interest. If you are an individual or CEO trying to boost your personal brand, it’s important to make sure that you have some decent video on hand for producers so they can get a sense of how you might appear on camera. Check out www.bizbuzzvideo.com for very affordable video production by a former CNN videographer with two Emmys under her belt. Oh, and make sure your headshots aren’t from 1991.