I’ve been getting a lot of hits on this blog lately and I truly hope that some of what I’ve shared has helped my readers understand the PR field a little bit more. I am really passionate about helping people put their dreams and business objectives out there in ways that serve them well and produce [...]
Entries from July 2008
July 18, 2008
The Legitimacy of PR: People and Profession
Up until a few years ago, there was absolutely no certification in public relations. Pretty much anyone could go out there, put up a shingle, and say “Hey, I’ll be your publicist!” In fact, when I was in college in the late 80s and early 90s, I don’t believe there was even an academic focus [...]
July 8, 2008
How SEO-xy is Your Press Release?
I recently heard about this cool little website, www.pressreleasegrader.com. According to them:
HubSpot’s Press Release Grader evaluates your press release and provides a marketing effectiveness score. This score is based upon basic factors from public relations experts including the language and content of the release, plus advanced factors from Internet marketing experts such as links and [...]
