Five Things PR is Not

For all the discussion on what public relations can do for your bottom line, I think it’s helpful to put to rest some notions that PR is a cure-all for getting the word out about your business. So in the spirit of ruthless honesty, PR is not:
1) A replacement for a well-conceived Marketing and Advertising [...]

Hit Me With Your Best Shot: When Media “Hits” are Hard to Come By

So what happens when you’ve sent out press releases, pitch e-mails and done your “call downs” aka follow-up calls with media and still all you hear is the sound of chriping crickets? It happens all the time. And, no, there is no possible way to have deep, meaningful relationships with every single journalist on your [...]

My Family

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