Defining the Terms: The Differences Between PR, Marketing and Advertising

If you’re a small- to medium-sized business, I bet you’ve asked yourself, “What is the difference between PR, Marketing and Advertising, anyway?” The idea of integrated communications is simple: use a variety of communications methodologies which complement each other in order to meet business objectives. But if you’re not quite sure which direction to follow, here’s [...]

Top Ten PR Disasters of 2007

 
The folks at PRDiasters.com just came out with their top ten “disasters” of last year. Among them, Whole Foods CEO John Mackey’s fake internet postings; FEMA using staff to pose as fake reporters; Cartoon Networks blinking electronic devices placed under bridges in Boston to promote “Aqua Teen Hunger Force” and more. You know, you just have to have [...]

What’s Up with Well-Meaning White People?

While a lot of my professional energy is spent on client work and PR, I’ve been very excited about some recent writing assignments that have come my way. For instance, I just filed a story for Austin Woman Magazine for their February issue featuring author and professor Barbara Trepagnier who wrote a fascinating book called [...]

Stuff I Discovered in 2007…

OK– I don’t want to be accused of pimping my client’s products on this blog, so I make it a point to let people know about things I TRULY love after I’m done working for them or especially if I’ve never even met them. In other words, I ain’t makin’ a dime if I say [...]

Five Ways to Resolve to Make PR a Top Priority for Your Biz

 
Happy New Year, everyone! We all know that the business of publicizing and promoting your business is always on your mind. In November and December, however, PR sometimes has a tendency to run aground in the swirl of holiday activities, last minute accounting, and the rush of media surrounding retail trends. So here are five [...]