Admit it. If you’re an attorney, you know how difficult it is to prep a client to go on the stand and tell the God’s honest truth about what the sequence of events that brought them to the courtroom actually was. You may advise your client to “keep to the question at hand” or “give [...]
Entries from November 2007
November 25, 2007
Listen Up, Lawyers!
November 20, 2007
Presentation Training for Execs of the Future
On Saturday I had the distinct pleasure of speaking to a group of sixteen year-old girls who are participating in a groundbreaking program at Girlstart called Project IT Girl. And I’ll be honest, I was a little nervous about the prospect of speaking to these young ladies about, well, not being nervous speaking in front of [...]
November 17, 2007
The 1-2-3s of Distributing a Press Release
OK– so maybe it’s more like the 1-2-3-4-5s of distributing a press release. For the novice business owner, or anyone who is just curious about what this whole press release business is, keep reading.
1) When should I distribute a press release?
Some people think that in order to keep in the public eye, they need to [...]
November 3, 2007
Media Training: What You Don’t Know Could Definitely Hurt You
When we think of the idea of media training, our minds might float to the boring, hostile, or downright puzzling interviews that sports giants are forced to give post-game or during training. Answers seldom go far from “Well, we just tried to give 110% and show what we can do.” Yawn.
And how many times have [...]
